Introducing Our GenAI Journey

One of the great things about being in an industry for a few decades is being able to lean on historical perspectives in times of disruption. When faced with a new challenge or opportunity, we can ideate something new, or choose a path of past success.

This is the backdrop behind our decision to begin chronicling our company’s journey with Generative AI. Not since the seismic shifts of the Internet and mobile technologies has a technical innovation held such immense potential for transformation, as well as risk.

For instance, in the realm of Environmental, Social, and Governance (ESG) initiatives, the benefits and drawbacks of GenAI are equally compelling. On one hand, GenAI has the capability to enhance efficiency and minimize waste; on the other, it demands significant energy consumption. While it holds promise in advancing healthcare, it also poses risks of introducing new forms of bias and inequality. Similarly, although it could bolster governance procedures, it may simultaneously obscure transparency.