CES Post Event - Hitachi Digital

Hitachi showcased its technologies at CES 2026, the world’s premier technology event, held from January 6 to 9 at the Las Vegas Convention Center (LVCC) in Nevada. At the Hitachi booth, the company introduced innovative solutions aimed at realizing a “Harmonized Society,” including HMAX, a suite of next-generation AI-powered solutions for social infrastructure.

Through interactive demonstrations across eight key domains—such as mobility, energy, and industry—more than 2,100 visitors experienced Hitachi’s unique strengths derived from the integration of IT, OT, and physical products. Over 70 meetings were also conducted with customers and partners, contributing to strong customer engagement.

On the opening day of CES, Hitachi announced HMAX, highlighting how its long-standing expertise provides the foundation for Physical AI and supports improvements in safety, efficiency, and sustainability across industries. In addition, Arya Barirani, CMO of Hitachi America and Hitachi Digital, and Deepu Talla of NVIDIA jointly delivered a presentation at CES Foundry, attracting approximately 500 attendees and showcasing the future impact of Physical and Industrial AI on social infrastructure.

CES 2026 by Numbers

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Global media, content creators and industry analysts

Key Takeaways

Expanded Awareness of Hitachi Brand in AI

Hitachi leveraged compelling booth demonstrations, news releases, media interviews, stage presentations, and social media to showcase its AI capabilities and initiatives, creating a strong and lasting brand impression among CES attendees.

Global Promotion of HMAX Expansion

CES served as an influential debut stage for HMAX. Through countless engaging conversations with attendees, customers, and partners—along with three comprehensive global press releases, multiple live presentations, and a proactive cross-Hitachi social media campaign—the global promotion of HMAX’s expansion was highly impactful.

Hitachi and NVIDIA on Stage

Hitachi delivered a joint presentation with NVIDIA at a unique CES Foundry Session to explain how our companies are working together to bring AI into the Physical world, with a key focus on the role of HMAX in the endeavor.

CES Foundry Session