Last modified August 8, 2024
This Online Privacy Statement (this “Privacy Statement“) will inform you about the privacy practices of Hitachi Digital, LLC, in connection with the operation of the Site (as defined below). The Site may introduce you to, and communicate with you about, products and services marketed in the United States and elsewhere by Hitachi Digital, LLC, and various other Hitachi Group affiliates and subsidiaries (collectively, “Hitachi Group Companies”). Hitachi Digital, LLC, (collectively, “Hitachi” or “we” or “us“) is committed to protecting the information that you share with us and explaining how we collect, process, and share that information. Hitachi Digital, LLC, is the controller of your personal information and responsible for this Site. Our full contact details are listed below.
It is important that you read this Privacy Statement together with any other privacy policy, statement, or processing policy we or any other Hitachi Group Companies may provide on specific occasions when we are collecting or processing Personal Information (as defined below) so that you are fully aware of how and why we are using your Personal Information. This Privacy Statement supplements other notices and privacy policies and is not intended to override them.
Scope and Information that this Privacy Statement Covers
This Privacy Statement applies to Personal Information collected on or through websites operated by Hitachi, mobile applications, cloud-based services, or controlled widgets embedded in communication platforms with a link to this Privacy Statement (collectively, the “Site”). It also applies to Personal Information you provide directly to us when you register for an event, fill out a form, or otherwise communicate with us. It covers how we collect, use, share, and otherwise process Personal Information as of the date that this Privacy Statement is posted. It does not apply to any other information collected by Hitachi or Hitachi Group Companies through any other means. It does not apply to Hitachi Group Companies who have separate online privacy policies or statements that do not link to or incorporate this Privacy Statement. By “Personal Information,” we mean any information about an individual that identifies or can identify that individual personally, also known as personal data. It does not include information where the identity of individuals has been removed (i.e., anonymous data).
The Site contains links to third party websites, including websites of our business partners. We do not own, operate or control the websites of those third parties. Accordingly, this Privacy Statement does not apply to any websites maintained or operated by third parties for the collection, use, storage, disclosure, or other processing of your Personal Information. When you click on those links, you will go to a third-party website where you will be subject to that website’s privacy statement and we encourage you to read that policy statement.
Summary of Key Issues
Collection | We collect Personal Information about you that you provide to us or that we obtain while you are using the Site. |
Protection | We employ reasonable and current technical, administrative, and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and designed to ensure correct use of Personal Information. |
Use | We use Personal Information to provide you with services from our Site, to build features that will make the services available on the Site easier to use, to contact you about these services, and to send advertisements, marketing material or other offers that we or Hitachi Group Companies think might be of interest to you. |
Marketing and Choices | You have control on how we use Personal Information for marketing. You can exercise your control in any marketing communication, please see below for more information. |
Sharing | We may share your Personal Information with our external service providers, third party vendors, or as otherwise necessary to support a transaction with you and manage our business. |
Cookies | Our Site uses cookies and other similar technologies. Users may prevent Google’s collection of data generated by your use of the Site (including your IP address) by downloading and installing a Browser Plugin available at https://tools.google.com/dlpage/gaoptout?hl=en. |
Access | Hitachi understands that you may want to change, access, or delete your Personal Information. You may do so by contacting us here. |
Cross-Border Data Transfers | Our Site is operated in the United States. If you are located outside the US, your Personal Information will be transferred to the United States, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction. Cross-border transfer is, therefore, necessary for the conclusion or performance of a transaction that you are requesting, and for the establishment, exercise, and defense of legal claims. To the extent permitted by local law, your use of the Site or provision of any Personal Information constitutes your consent to the cross-border transfer of Personal Information and the other activities identified in this Privacy Statement. |
California Consumers | If you reside in California, we are required to provide additional information to you, which is set forth below in the Privacy Notice for California Residents, about how we or Hitachi Group Companies may use and disclose your Personal Information, and you may have additional rights with regard to how we use your Personal Information. |
Children | Persons under the age of 16 are ineligible to use any services on our Site. |
Changes | We will provide notice of any material changes to this Privacy Statement by posting a prominent notice on our Site and/or emailing you. |
Contact Us | If you have questions not answered in this Privacy Statement, we may be contacted directly here. |
We may collect, use, store and transfer different kinds of Personal Information about you, which we have organized generally as follows:
Even if you do not send us any Personal Information, we collect, use and share certain non-personal information about how you use our Site. This non-personal information cannot identify you and is used for statistical purposes.
We do not collect any special categories of Personal Information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Moreover, we do not collect any information about criminal convictions and offenses.
We use a variety of methods to collect Personal Information from and about you, including through:
Direct interactions. You may give us your identity, contact, and financial information by filling in forms, registering for an event, or by corresponding with us. This includes Personal Information you provide when you:
Automated technologies or interactions. As you interact with our Site, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal information by using cookies and other similar technologies. Please see our cookie policy for further details.
Third parties or publicly available sources. We may receive Personal Information about you from various third parties, including technical data from analytics providers such as Google based in the US.
Whatever the purpose may be – whether we share with service providers or other external entities – we only process and share your Personal Information to the extent reasonably necessary to fulfill your requests and meet our legitimate business and legal objectives. When we disclose Personal Information to external entities to perform support services for us, we establish by contract that they may access your Personal Information only for the purposes of performing those support services. We may also use what we know about you to offer you other products and services. We may combine your online information with information collected from offline or online sources, or information we already have. We may also use and disclose certain Personal Information to Hitachi Group Companies and others for any purpose allowed by law.
Hitachi Business Activities. We generally process and may disclose your Personal Information to others to:
Most commonly, we will use your Personal Information in the following circumstances:
Generally, we do not rely on “consent” as a legal basis for processing your Personal Information under the General Data Protection Regulation (“GDPR”), although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by clicking the unsubscribe link in any email you receive from us or by contacting us.
We have set out below, in a table format, a description of all the ways we plan to use your Personal Information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your Personal Information for more than one lawful basis depending on the specific purpose for which we are using such Personal Information. Please contact us if you need details about the specific legal basis we are relying on to process your Personal Information where more than one basis has been set out in the table below.
Personal Information
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
---|---|---|
To register you as a new customer | (a) Identity (b) Contact |
Performance of a contract with you |
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
To manage our relationship with you which will include: (a) Registering you for virtual or in person events (b) Notifying you about changes to our terms or this Privacy Statement (c) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
To administer and protect our business and the Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To deliver relevant Site content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve the Site, products/services, marketing, customer relationships and experiences | (a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep the Site updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about products or services that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications |
Necessary for our legitimate interests (to develop our products/services and grow our business) |
Disclosures of your Personal Information.
We may share your Personal Information with the parties identified below for the purposes set forth in the table above.
While our Site is hosted on servers located in the United States, we operate our business globally. We may process, store, and transfer the Personal Information we collect, in and to a country outside your own, and some of those countries may not provide the same level of data protection as is provided in your home country. We may also share your Personal Information within or among Hitachi Group Companies in order to properly route your product or service inquiries or to permit Hitachi Group Companies to directly market their products or services to you. By submitting your Personal Information or engaging with the Site, you consent to this transfer, storing, or processing. Whenever we transfer your Personal Information, we take measures to secure the transfer of your Personal Information. Please contact us if you want further information on the specific mechanism used by us when we conduct international transfers of your Personal Information.
Under certain circumstances, you have the following rights under data protection laws, including the GDPR, in relation to your Personal Information:
You have the following choices regarding our use and disclosure of your Personal Information:
You are not required to provide all Personal Information identified in this Privacy Statement to use our Site, but certain aspects of our Site will not be available to you. However, you can use our services without consenting to non-essential cookies or direct marketing emails; the only consequence is that our products and services will be less communicated, we may not be able to provide the support you seek, and you may miss out on attractive promotions and news about our products and services.
The security and confidentiality of your Personal Information matters to us. That’s why we have adequate technical, administrative, and physical controls in place to protect your Personal Information from unauthorized access, use, and disclosure. We also review our security procedures periodically to consider appropriate new technology and updated methods. Even so, despite our reasonable efforts, no security measure is ever perfect or impenetrable.
Depending on the service you require, we will retain your Personal Information only for the period necessary to fulfill the purposes outlined in this Privacy Statement or as set out in our contracts with our business partners, unless a longer retention period is required or permitted by a law that applies to us.
Our site, our products, and services are not directed to minors, including individuals under the age of fourteen, and we do not knowingly collect any Personal Information, or knowingly track the use of our Site, from such minors. If Hitachi has actual knowledge that Personal Information about a child under 14 years old has been collected, then Hitachi will take the appropriate steps to remove or disable that Personal Information.
We may amend this Privacy Statement at any time. If we make any material change in how we collect, use, disclose, or otherwise process Personal Information, we will prominently post an updated Privacy Statement on our Site. Any material changes to this Privacy Statement will be effective 10 days after our posting of the updated Privacy Statement or as otherwise required by applicable law. Where required to do so by law, we may seek your prior consent to any material changes we make to this Privacy Statement.
If you have any questions or concerns about this Privacy Statement or wish to correct or update your Personal Information, or unsubscribe from any updates you have requested, write to customer service at:
Hitachi Digital, LLC
2535 AUGUSTINE DRIVE
SANTA CLARA
CA 95054
United States of America
You may also contact us here.
You have the right to make a complaint at any time to your supervisory authority, for example the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the relevant authority so please first contact us directly.
This Privacy Notice for California Residents supplements the information contained in Hitachi’s above Privacy Statement and applies to all visitors, users, and others who reside in the State of California. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA).
Personal Information Collection and Purposes of Use
Hitachi through this Site collects and uses the following categories of personal information regarding California residents: name, phone number, title, country/region and email address for consumers that ask questions, register for an event, submit inquiries or information on our Site related to Hitachi, its products and services and name, email address, mobile and home phone numbers, and residential address and mailing address for consumers that have requested customer support for the following purposes of collection: to respond to such consumer’s questions about Hitachi, its products or services or to provide customer support for a product purchased.
Our Personal Information Handling Practices in the Preceding 12 Months
In the preceding 12 months, we have collected through the Site the following categories of personal information from California residents name, email address, title, country/region and phone number for consumers that have asked questions on our Site related to Hitachi, its products and services, and name, email, home and mobile phone numbers, and residential and mailing addresses for those in need of customer support for a product purchased.
We have collected through the Site that personal information from the following categories of sources: directly from those consumers submitting inquiries on our Site, those that have sent us emails, or those that have called Hitachi directly for customer support.
We have collected through the Site that personal information for the following purposes: to answer your questions related to Hitachi, its products or services and/or to provide customer support.
We have shared personal information with the following categories of third parties: third party service providers in order to respond to your inquiries and with whom we engage to diagnose, address and/or resolve your request for customer support for a product purchased.
We have collected through the Site the following specific pieces of personal information: email address, title, country/region mobile and home phone numbers, name and residential and mailing address for the reasons specified herein.
In the preceding 12 months, we have not sold personal information about consumers.
In the preceding 12 months, Hitachi disclosed consumers’ personal information only if necessary to our third party service providers or Hitachi Group Companies to respond to your inquiries about Hitachi, its products or services and for the purpose of diagnosing, addressing and/or resolving requests from a consumer for a product purchased.
California Residents’ Privacy Rights
California residents have rights to request access to or deletion of their personal information. If you are a California resident, you can submit such access or deletion requests with us as follows: contact us by email at or toll free at 800-HITACHI. The Company will undertake to verify that the consumer making the request is the consumer (or by a consumer on behalf of the consumer’s minor child or is authorized by the consumer) about whom the Company has collected personal information by matching the identifying information that the consumer (or by a consumer on behalf of the consumer’s minor child or is authorized by the consumer) has provided with the personal information maintained by the Company or through the use of a third party service provider.
Non-Discrimination
We will not discrimination against you for exercising any of your rights under the CCPA.
Shine the Light Law
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us here, or write us at: Hitachi Digital, LLC, 2535 AUGUSTINE DRIVE, SANTA CLARA, CA 95054.